Target Supports Equality So Let's Go Shopping | Jive in the [415] Blog | Gay LGBT News Political Commentary

June 3, 2012

Target Supports Equality So Let's Go Shopping

Target, the retail giant, is selling t-shirts to benefit a marriage equality group. Minnesota voters will consider a same-sex marriage ban in November 2012. If passed, the ban would enshrine a discriminatory law in the state Constitution. The Family Equality Council is fighting the ban, and they will receive the profits from the sale of the t-shirts.

Target seems to be the “target” of protests 24/7. I lobbied them for months to sever their ties with the Christian Values Network/CBGB. I have not stepped one foot in a Target store since I called for the boycott last summer - and I love shopping at Target. It’s safe to say that we can all shop at Target again.

In an Associated Press story in the New York Daily News, they report:

Two years after angering gay marriage supporters with a political donation that benefited a fiery gay marriage opponent seeking the governor’s office, Target Corp. is now upsetting same-sex marriage opponents by selling T-shirts to raise money for a group working to defeat a gay marriage ban in Minnesota.

“Target is attacking traditional marriage, which is an incredibly misguided thing for them to have done,” said Chuck Darrell, spokesman for Minnesota for Marriage, a group campaigning to pass the constitutional marriage amendment. “It’s an insult to the overwhelming majority of their customers.”

Does anyone know what “traditional marriage” is anymore? If anyone has destroyed traditional marriage, it’s the people who have been getting married since time immemorial. If equality is an insult to the overwhelming majority of Target customers, they will have to get over it. It’s 2012 and that’s the culture that we live in. Though I doubt the veracity of his statement, that most Target customers aren’t in favor of equality, when polls indicate otherwise.

The hate group American Family Association (AFA) urged their supporters to email Target to register their complaints about the retailer “promoting homosexuality.” The Christian Post says:

Giant retailer Target has blocked emails from the conservative American Family Association after its supporters began urging the company to pull its promotion of homosexuality.

"I hope you will not let Target silence your voice. I encourage you to call their corporate office and share your personal thoughts," the family group told supporters.

When Target began selling the pro-gay shirts late May, the American Family Association sent out an alert to supporters, asking them to let Target CEO Gregg Steinhafel "know that a majority of Americans oppose same-sex marriage and are able to use their pocketbooks to voice their opposition to companies that support it."

Steinhafel says that diversity is a "core value" at the retailer and that Target fosters "an inclusive culture."

I have to say that I’m really pleased about this. I know there’s a certain Target employee  in Phoenix, and another in Minneapolis, who are more than happy that they won’t be getting my irate emails and phone calls anymore.

Thank you Target. Let's go shopping today!

straight talk in a queer world.         
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